The “Balanced Scorecard (BSC)” is a relatively new approach to strategic management that was developed in the early 1990's by Drs. Robert Kaplan (Harvard Business School) and David Norton. The BSC approach provides a clear prescription as to w [...]
One of the most fundamental factors in the success of any organization is its capability to develop and deploy the right marketing mix.
An M&E System should be comprehensive, yet practical and easy to use by non-technical personnel. It should clearly define types of data to be collected, who will collect it, how and how often it is collected, how it is validated, how it is [...]