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[42][43] However, the Democratic candidates for president remained fair game for criticism. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. He pointed to the peace and prosperity of the Eisenhower administration and assured the voters that he would maintain American prestige, leadership, and military strength. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. The important thing is that we maintain plausible deniability. "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. Copyright 2023. For Nixon, it was the best year of his political life. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. Cleveland's advice to his supporters after the allegations of his illegitimate child came to light. "All the way with LBJ" 1964 U.S. presidential campaign slogan of, "In Your Heart, You Know He's Right" 1964 U.S. presidential campaign slogan of, "In Your Guts, You Know He's Nuts" 1964 U.S. presidential campaign slogan of, "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of, "Some People Talk Change, Others Cause It" , "This time, vote like your whole world depended on it" 1968 slogan of, "Nixon's the One" Richard M. Nixon, 1968, "Acid, Amnesty, and Abortion for All" 1972 anti-Democratic Party slogan, from a statement made to reporter, "Dick Nixon Before He Dicks You" Popular anti-Nixon slogan, 1972, "They can't lick our Dick" Popular campaign slogan for Nixon supporters, "Don't change Dicks in the midst of a screw, vote for Nixon in '72" Popular campaign slogan for Nixon supporters, "Unbought and Unbossed" official campaign slogan for, "A Leader, for a Change" (also "Leaders, for a Change") Jimmy Carter, "Peaches And Cream" Jimmy Carter (from, "Are You Better Off Than You Were Four Years Ago?" Nixon won 49 out of 50 states, taking all but Massachusetts. , "Universal amnesty, impartial suffrage" Greeley slogan showing support for reconciling with former members of the, "Tilden or Blood!" 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" Not surprisingly, as Ford tried to move away from the former . All rights reserved.For reprint rights. What was Obama's slogan? The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. He spent most of this period on the campaign trail in New Hampshire. "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. The candidate took on the protesters first-hand, and delivered his "forgotten American"[88] speech, declaring that election day would be "a day of protest for the forgotten American",[88] a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. "Blaine, Blaine, James G. Blaine! "[30] He used those dictatorships in Latin America as an example, stating: "I am talking not about marching feet but helping hands. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. Visit Business Insider's homepage for more stories. Cleveland campaign attack on Blaine's alleged corruption in office. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. Richard Nixon had a family dog named Checkers, pictured here Credit: Getty - Contributor Who was Richard Nixon? "[7] In September, the New York Post published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses. [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. 'NIXON'S THE ONE! While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. used by. Advancement." [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. In his speech, he remarked: Tonight I do not promise the millennium in the morning. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. "We are the ones we've been waiting for." Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. The exhibition was showcasing American art, fashion, cars, model homes,. [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. [22], In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". To all the people of the world. Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative. By the end of his address, he promised that "the long dark night for America is about to end. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". Important, Plausible, Important Things. Goldwater, Senator Strom Thurmond, and other mainstays of the Republican right-wing lined up behind Nixon. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. "Nixon's the One!" campaign slogan . During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. Find your thing. However, polls suggested that in a head-to-head match up with incumbent President Lyndon Johnson, Nixon trailed 50% to 41%. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. Richard Nixon is that man. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". [23] Romney officially announced his candidacy in November, prompting Nixon to step up his efforts. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. His hard work paid off. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. When the election ended, the winner was Nixon, who had promised to calm down the heated passions "Tippecanoe and Morton too" Slogan and campaign song title for Benjamin Harrison and, "Unnecessary taxation oppresses industry." [74], As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and Texas. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. Abraham Lincoln, "True to the Union and the Constitution to the last." PapasGoodOleDays. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. Richard Milhous Nixon (January 9, 1913 - April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974.A member of the Republican Party, he previously served as a representative and senator from California and was the 36th vice president from 1953 to 1961 under President Dwight D. Eisenhower.His five years in the White House saw reduction of U.S. involvement in the . During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. "[71], Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186.