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Another reason why NASCAR is losing popularity is due to the fact that there are just too many races. Instead of attending races, theyve taken trips to Montana, Colorado, Wyoming, Louisiana and South Dakota vacations, Jim said, where were not annoyed., The first year was tough, Lanette said. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Photo credit: sidehike on VisualHunt / CC BY-SA The Williamses havent been to a NASCAR race since. As Ive said, the sport is finally addressing its venue problem. By anyones standards that is an alarming fall. WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. liability for the information given being complete or correct. Sundays race at Auto Club is also down from the second race of the 2021 season. All four partners are prominently featured in multiple platforms across the sport, including . Basketball. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Photo credit: balpeck on Best Running / CC BY-SA Las Vegas Schedule. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. That would have a big effect on viewership overall. NASCAR.com's Pat DeCola ranks the top 25 NASCAR Cup Series drivers as the calendar turns to 2022 and the new season is upon us. the market and the fact it is not a true "nascar" collectible may restrict it from. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. I think that the momentum is good. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Generally, the most popular types of charts are column charts, bar charts, pie charts, doughnut charts, line charts, area charts, scatter charts, spider (radar) charts, gauges, and comparison charts.Here is a quick view of all of these types of charts. And abuse and manipulation of that system. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. There is no denying that NASCARs popularity has waned over recent years. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. The #48 team should have been a gold mine. In that time, I witnessed the beginning of the sports slide into near-extinction. This company trains racing professionals and hosts racing events. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? They did not agree with how officials handled the aftermath of the Chase for the Sprint Cup manipulation at Richmond International Raceway, which included NASCAR CEO Brian France putting Jeff Gordon into the playoff as an extra driver. Yes, thats actually true; read it again if you need to. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won). Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. Now, they buy their way in. Originally, these were in fact stock cars. The Daytona Road Course averaged 4.750 million viewers during the event. NASCAR was founded in 1948. (Photo by Chris Graythen/Getty Images), Astros Cristian Javier, White Sox Dylan Cease Post MLBs Best Starting Pitcher Grade-Point Averages, Young Philadelphia Phillies Andrew Painter May Win The Teams Fifth Starter Role, Rumors Linking Sixers James Harden To The Houston Rockets Are Only Growing Louder, San Francisco 49ers Admit Quarterback Help Might Be Needed This Offseason, FC Barcelona Officially Announce Signing Of Ronaldinhos Son Joao Mendes, NASCAR Driver Bubba Wallace Steps Outside His Comfort Zone, Xavi Set To Overhaul FC Barcelona Line Up And Tactical Approach For Real Madrid Copa Del Rey Semi-Final, Sergio Busquets Tells FC Barcelona He Will Leave This Summer - Reports, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. About NASCAR. Even more so than in baseball, the on-screen product is affected with the layout of a track. james mcbride spouse 6 juin 2022. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Photo credit: PDA.PHOTO on Best Running / CC BY-ND Currently, you are using a shared account. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. lire Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesnt seem to dampen the locals enthusiasm for the sport. It was a radical change to a sport that didnt need radical changes. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Our share of those TVs that are tuned in is up 18%. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. data than referenced in the text. Register in seconds and access exclusive features. Gordon World of Outlaws card was only available as part of a complete. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. All NASCAR racing takes place on oval tracks, while all vehicles are built on a steel tube chassis, utilize a 5.8-liter V8 engine, and come with a four-speed manual transmission. Photo credit: tequilamike on Visual hunt / CC BY Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Statista. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. The markets simply couldnt support them anymore. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. Viewership for the 2019 Phoenix race was 22% lower than in 2018. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. What other big American sport has ongoing action behind a commercial? If you no longer want to Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. I wasnt the only one who noticedas this blog posts comments demonstrated. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com sportsbooks. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. (Chris Graythen / Getty Images) 29% of sports fans said they're more likely to watch a NASCAR . With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the. Affluence. Photo credit: royal_broil on Best Running / CC BY-SA NFLX I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Young fans want to watch the action. It may seem good on the surface, but theres more beneath that makes this concerning. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. IndyCar always has side-by-side commercials during green flag racing. Sometimes theyd follow the circuit for two or three weeks at a time. You may opt-out by. According to the source,. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. The Yankees were always good for baseball. responsible handling and protection of your personal information. Fan Rewards. 1:31 For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). People have different views on why the motorsport has failed to join the upper echelons of American sports. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. Which meant that other drivers didnt win a lot. In addition, the Charlotte Motor Speedway and the fact that the majority of NASCAR teams are based out of Charlotte, or nearby, makes North Carolina the unofficial home of NASCAR for many. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. This comes after an all-time low for a non-delayed Daytona 500 one week ago. go to da moon copy and paste. nascar popularity graphmaryland lacrosse camps 2021. nascar popularity graph italian prayer for protection POPULAR MEDIA . The 2019 Daytona 500 viewership was just 9 million. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). Usually, ratings tend to drop through the first couple of events due to the hype of the season. Photo credit: sarahstierch on Visualhunt.com / CC BY Its a simple fact that everyone understands. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Learn more about how Statista can support your business. Commission, a sports betting vendor registration, under registration number #100400, issued by the Director The same source claims that TV viewership for NASCAR stood at 2.92 million in 2019. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. Whatever the reason, the fact is that NASCAR is losing TV viewers, struggling to fill stands, and being abandoned by sponsors. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Secondly, the interaction and dynamics of the car and the drivers are intriguing when they are inches close to each other on the track. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. Statista assumes no with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. I can also dispute other reasons for it that I see being offered today. When it comes to sports, American exceptionalism rules. NASCAR is clearly falling behind other motorsports in a new era of television. But that in itself wasn't necessarily the crime. These are bold changes, but this variety of tracks will test drivers and teams at every level. --The experience is different. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. The broadcasts have also improved. Just ten years later, there were 13 such eventsnearly half the schedule. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. That's the first time in a decade that that has happened, Hebrst said. In Britain, we knew more about Indycar, thanks to the likes of Jim Clark, Mario . (Photo by Jonathan Ferrey/Getty Images). The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. So if Im right, in a few years NASCAR may become Americas summer sport again. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. It has hundreds of thousands of passionate and fiercely loyal fans. Please create an employee account to be able to mark statistics as favorites. It makes a world of difference watching on TV. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. ^ Cited revenue was AUD$1.547B; exchange rate of 1 euro per AUD$1.61 for 2019 season used here. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. Along with that came an all-important metric: the Nielsen ratings. Jimmie won a lot. First, the cars are relatable as the stock cars come from models that people use every day (though heavily modified). As NASCAR readies for its first, and most important, event of the year, the Daytona 500 on Sunday, it sits at a crossroads. North Carolina is close behind. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. NASCAR television ratings and fan interest has been decreasing for years, and as far as I'm concerned, this is the main reason." [23] The Generation 6 cars themselves, while somewhat better received than the CoT (Generation 5) cars were at the time, have received some blow-back. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. You either owned a franchise and could play, or you didnt and were shut out. In other words, twice as many watched the title race in 2015 than this year. Published by Statista Research Department , Dec 9, 2022 The statistic depicts the average viewership of the NASCAR Cup Series in the United States from 2014 to 2022. The ideal entry-level account for individual users. In todays media world they are now just a small part of what is used to measure the popularity of the sport. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Take Control of Your Money Take Control of Your Life Is PNC Park The Best Ballpark in Baseball? According to statistics the global TV viewership's for Formula 1 in 2019 stood at 471 million. Popular graph types include line graphs, bar graphs, pie charts, scatter plots and histograms. NASCAR founded On February 21, 1948, the National Association for Stock Car Racingor NASCAR, as it will come to be widely knownis officially incorporated. | 3 March - 11:35 | Greg Lea, Pennzoil 400: Kyle Busch Goes for Two Victories in a Row at His Home Track in Sin City, NASCAR Cup Series Championship Predictions, Picks, Betting Odds, NASCAR Futures June 16, 2022. That doesnt mean they dont have talent, or arent brave. Talladega Superspeedway spoke out Friday for the first time after NASCAR banned the Confederate flag from all race tracks and events. Fortunately, NASCAR is finally addressing this. Access to this and all other statistics on 80,000 topics from, Show sources information If you feel like you're losing control over your gambling experience, call There was massive progress in viewership all around and there are many factors that might be going into it. NASCAR's oval. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. The NHL audience is the richest of all professional sports. USA Today Sports' Jeff Gluck looks ahead to the Coke Zero 400 at Daytona International Speedway and the story lines that fans should keep an eye on during the week. Im not buying the its too safe bit as a cause for the decline of NASCAR. Here is a full ranking of NASCARs popularity by state: West Virginia is the so-called NASCAR state with the most interest in the motorsport. Average finishing positions from 2017-2021 are blue. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. 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