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Luxco recently released a Rebel 10 Year Single Barrel Bourbon. To me it was just a name given to a coaster, devoid of any historical or political significance. It wont be undone but it was a mistake to change the name of an icon! Awww poor baby. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. WorldSeries2021 6 mo. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. I dont claim to speak for or represent anyone. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Press question mark to learn the rest of the keyboard shortcuts. As a result, to avoid further confusion, we used the names interchangeably throughout this post. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. I dont remember ever seeing any historical theming or educational features. As one of those small minority it has never really bothered me either. With the rye segment up 23.3% thereis no better time to launch this new variant*. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. It is high-proof and made from corn. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. However, the addition of ice makes things a little better. Yep, they did. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS The Yellow Stone brand was discontinued in 2015. Saint_Thomas_More 2 yr. ago Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Award-winning Rebel Yell bourbon dates back to 1849. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). The company was eventually dissolved, and production ceased in the early 2000s. Do you support the move? The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. ago One is softer DonutBourbon 6 mo. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. The Lux Row Distillery filled its first barrel three years later, in January 2018. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Rebel Yell was a term coined for the battle cry of the confederate army. Create an account to follow your favorite communities and start taking part in conversations. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Rebel Yell 10 Year Details. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. NDPs dont often disclose the source whiskey for their brands. Be More Rebel. Theres a couple things to expect from a bottom shelf whiskey. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. When compared to the lineup of other wheated bourbons, that price is hard to beat. Warm finish with vanilla and a hint of black stone fruit. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". The move has been met with serious opposition by some fans. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Not sure if you're speaking in generalities, or if this is aimed at me. At last it grew too dark to fight. For more information, please see our And Charley said, "Well it wouldn't be proper since I sold it." An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Rebel Yell whiskey was mashed, distilled and barreled at another facility. It might not be an everyday sipper. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Alcohol on the plane: how much can you drink on long flights? In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Edit: Watching this yo-yo up and down has been hilarious. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Rebel Yell was to be produced in small batches and sent out to southern states. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Rebel bourbon is made in Kentucky, the heart of bourbon country. I think you hit the nail on the head on this. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. However, in 2020 the rebranding effort went to removing Yell from the bottle. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Some Texas units mingled Comanche war whoops into their version of the yell. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). It started with a new bottle design and a new marketing campaign. Use of the "Southern war cry" precedes the Civil War. MEET OUR Extended family. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Check out what we are up to! Rebel Yell is one of those old throwbacks. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Click here to learn all about mash bills. Ive been going to this park for years but now its tainted. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. I'm not sure why Rebel is less offensive than Rebel Yell. Good luck selling and Never Go Quietly! So, lets take a look at this old timer and see whats in that bottle. People who don't think it tastes very good refer to it as Rebel Scum. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Perhaps as a result, availability is limited, and prices may vary. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. All bourbon will have at least 51% corn. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. 'Woh-who-ey! But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Founder of CoasterCritic.com. In 2019 Rebel Yell went through a rebranding effort. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. This unique style offers hints of honey and butter followed by a . I live in Alaska, by the way. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. The whiskey is made from a mash bill of corn, rye, and barley. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. In the end, the ride experience is still the same. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Please feel free to start anew thread on the subject. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. The standard price of Rebel Yell used to be right around the $12 mark. Absolutely ridiculous that you are changing the name of the Rebel Yell. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Just went to Kings Dominion with my 7 and 9 year old sons. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. The Confederate yell was intended to help control fear. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. The brand was established after Prohibition in the 1940's. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Do you wish theyd keep the name. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. ago I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. BrokeCal, Interesting was in Lux Row today and not one mention of it. In 2016, construction on the brand new Lux Row Distillery was begun. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Once I became more conscious of the significance of the name, I did find it awkward. I'm also a huge fan of terrain roller coasters. I've heard the 10-yr is the same juice from the Old Fitz decanters. I was in the first graduating class of a new high school in the far south end of town. Hopefully the wood work they are doing will justify the new and improved name. It is only a name. [1] The origin of the yell is uncertain. There'd be riots for sure! Confederate soldiers may have imitated or learned the yell from Native Americans. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. lol. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. It paragons description, that yell! In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Rebel Bourbon is a decent intro into wheated bourbon, however. Has something happened to them, or is my state just not able to get it anymore. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Press J to jump to the feed. Lets be honest were talking about a $15 bottle of bourbon. This price point places Rebel whiskey in the low end of the standard segment. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. With that effort, the price has went up a bit, too. We have to know and understand it in order for us to understand who we are today. This is just the case for bourbon. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Weller. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Shame on KD. 17. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Photo Credit The brand has changed hands and recipes, but it is a part of American bourbon history. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Its been a strange and complicated journey. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. 2023 Luxco, Inc. All Rights Reserved. [2] One description says it was a cross between an "Indian whoop and wolf-howl". But Racer 75? But again, I was never personally offended and never knew anyone who was. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Good Lord, people. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. The distillery is located in Bardstown, a town known for its bourbon heritage. The phrase you get what you pay for applies quite well to Rebel Bourbon. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. [3], Several recordings of Civil War veterans performing the yell exist. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. We live in an era in which some people are always going to find fault with something that isnt politically correct. Irish Distillers recently announced the Something went wrong. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. While this change has certainly upset some people, its an understandable switch. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. The yell has also been described as similar to Native American cries. So OK, change the name. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Did it hurt your feelings too? In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Katelyn is a freelance writer in Portland, Oregon. In fact, Im kind of disappointed. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel Yelland Yellowstone were my veryfirst bourbons. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Rebel yell refers to a war cry of the confederates. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Without fail, it was Yellowstone or Rebel Yell. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on!